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Research papers

The role of broadcasting research in the development of the BBC’s daytime television service

The paper describes the role of the Broadcasting Research Department in the development of the BBC's daytime television service. The research comprised a series of studies, involving reanalysis of existing data about the actual and potential audience...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Robin McCron, Roger Laughton, Karen Day, Julia Lamalson
Company: British Broadcasting Corporation (BBC)
June 15, 1987
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Citation

McCron, Laughton, Day and Lamalson (1987a, June 15). The role of broadcasting research in the development of the BBC’s daytime television service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-broadcasting-research-in-the-development-of-the-bbc-s-daytime-television-service